The Role of Anti-counterfeit Hang Tags in Clothing
Although small, anti-counterfeit hang tags serve as a link between fashion itself and consumers. They are an inevitable product of modern fashion culture and play a positive role in enhancing and protecting the reputation of clothing companies, as well as in protecting and promoting their products. Hang tags and permanent labels are integral parts of clothing. They represent brand characteristics, serve as effective carriers of brand identification, and convey promises from the brand to consumers. As people's demands for clothing comfort, safety, and functionality increase, the content covered by anti-counterfeit hang tags will continue to expand.
High-end anti-counterfeit hang tags are made using special anti-counterfeit banknote paper (security thread paper or watermark paper) as the base, combined with secure graphic design, special printing (intaglio printing), and special ink (OVI variable ink). The role of anti-counterfeit hang tags in clothing covers the entire process of anti-counterfeit measures. From the production site of the goods, to the finished products in the factory, to the warehouse, wholesaler, retailer, and finally to the end consumer, the entire marketing process is under the supervision of the company.
They fundamentally prevent the infiltration of counterfeit and substandard products into the market, providing a means for companies to combat counterfeiting and substandard products. Companies no longer need to constantly change their anti-counterfeit measures due to widespread counterfeiting, saving a significant amount of packaging and advertising costs. This allows companies to gain the best corporate reputation and image in a fiercely competitive market while safeguarding the legitimate rights and interests of consumers.
Companies must attach importance to the proper use of clothing hang tags and labels in order to maintain the healthy development of the entire industry. Anti-counterfeit hang tags have evolved from regular hang tags and are a type of anti-counterfeit product. By combining anti-counterfeit labels with hang tags, costs are saved, and they are mainly used in the clothing and footwear industries. Anti-counterfeit hang tags better protect the reputation of the clothing industry, prevent attacks from counterfeit products, and safeguard consumer rights.